> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hamla.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans, limits, and AI credits

> What an AI credit actually is, what each limit counts, and what happens when you reach one.

The plans page lists numbers. This page says what they mean.

## What an AI credit is

**One credit is one tenth of a US cent of AI cost.**

Hamla charges you what the underlying AI models cost it, converted at \$0.001 per credit and rounded up, with a minimum of one credit per request. That's the whole formula. There's no markup buried in the exchange rate and no separate per-campaign fee.

So the monthly allowance is really a budget in disguise:

| Plan     | Credits | Which is        |
| -------- | ------- | --------------- |
| Free     | 1,000   | about \$1 of AI |
| Starter  | 5,000   | about \$5       |
| Growth   | 15,000  | about \$15      |
| Business | 40,000  | about \$40      |

### What that buys

Cost tracks the size of the job, not the number of clicks:

* **A short question** — "how did last week go?" — is at the floor, a credit or two
* **Building a campaign** costs more: Hamla is reading your products, writing several messages, and checking its own work
* **Generating images** is the expensive one
* **The automatic work** — the analysis when you first connect, health checks, weekly reports — draws from the same pot

Repeated questions in one conversation are cheaper than the first, because Hamla reuses the context it already loaded rather than re-reading everything.

<Note>
  Credits measure AI thinking, not sending. Delivering an email is counted under your email allowance, not here.
</Note>

## What the other limits count

**Contacts** — people Hamla can reach. Someone who filled a form, bought something, or accepted notifications. Anonymous visitors don't count until they give you a way to contact them, which is why popups matter on a new store.

**Campaigns per month** — campaigns *created* in a billing month, not campaigns running. A cart recovery campaign you set up in January and leave running all year counts once, in January. Growth and Business have no cap.

**Emails and push per month** — messages actually delivered. A three-step campaign that reaches 100 people can send up to 300 emails.

**Active popups** — popups live on your site at once. Drafts don't count.

**Media library items** — images and videos you've uploaded or generated.

**Team members** — people with access to the workspace.

## What happens when you hit a limit

Nothing that's already live stops. A campaign mid-flight keeps sending.

What stops is new work of that kind — you can't create the sixteenth campaign of the month on Starter until the month rolls over, or upgrade.

Ask if you're not sure where you stand:

> How many credits have I used this month?

## Which plan

Ignore the feature list and count contacts first — it's the limit most businesses hit before any other.

|              |                                                                                                                                                    |
| ------------ | -------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Free**     | Genuinely usable. Email, push, popups, on-site notifications, 250 contacts. Enough to run cart recovery on a small store and see whether it earns. |
| **Starter**  | The step where WhatsApp, social posting, auto-replies, and Meta lead ads unlock. Most stores move here for WhatsApp.                               |
| **Growth**   | Unlimited campaigns and 15,000 contacts. For when you're running many campaigns at once rather than a few.                                         |
| **Business** | 100,000 contacts, unlimited push and popups, unlimited team.                                                                                       |

Plans are cumulative — everything in a lower plan is in the higher ones. Yearly billing is about 20% cheaper per month.

Exact prices and every limit are on [Plans and limits](/reference/plans), generated from the same configuration that bills you.

## Related

<CardGroup cols={2}>
  <Card title="Plans and limits" href="/reference/plans">
    The numbers themselves, in SAR and USD.
  </Card>

  <Card title="Channels and tools" href="/reference/channels">
    Which channels each plan unlocks.
  </Card>
</CardGroup>