> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hamla.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Collect leads with a form
> A form is the one thing in Hamla you build yourself rather than ask for. Here is what to put on it, and what a submission becomes once it lands.
Almost everything in this documentation is a sentence you send to Hamla. This is not.
Forms are built in the dashboard, on purpose: you are laying out a page real people will fill in, and choosing what to lay out is the whole job. Hamla cannot make that call for you, and there is no way to ask it to.
Everything *after* the form is an ask, and that is where Hamla takes over.
## What you need
* Nothing to connect, and no website. A form is a page Hamla hosts for you
* A phone or a laptop to build it on
* Ten minutes
## Build it
Go to **Contacts → Links** and start a new one. Hamla asks what the form is for and lays out a sensible starting point, which you then change.
| Pick this goal | When you want |
| ------------------------- | ---------------------------------------- |
| Contact request | "Get in touch" — the general-purpose one |
| Quote request | A price, once you know what they need |
| Booking inquiry | An appointment, a table, a viewing |
| Product interest | Someone asking about one specific thing |
| Waitlist | Interest in something not available yet |
| Event or catering request | A date, a headcount, a budget |
| Application | A candidate, a member, a partner |
Then add your questions. Eight kinds are available: **name**, **phone**, **email**, a **short answer**, a **long answer**, a **single choice** from a list you write, a **date**, and a **budget**.
**Ask for less than you want to know.** Every extra question costs you submissions. Name and one way to reach them is the floor; everything else should earn its place. You can learn the rest in the conversation that follows.
### The same form, different businesses
| You run | Goal | The one question that earns its place |
| ------------ | ----------------- | ------------------------------------------ |
| A clinic | Booking inquiry | Which treatment — it routes the reply |
| A restaurant | Event or catering | Headcount, then date |
| An agency | Quote request | Budget, so you can qualify before you call |
| A SaaS | Product interest | Team size |
| A store | Waitlist | Which size or variant |
| **Yours** | | |
## Publish and share it
Publishing gives you a link on the Hamla domain — `hamla.io/f/your-form` — which works anywhere: an Instagram bio, a WhatsApp reply, an email signature, a printed card.
You also get a **QR code card** you can print. If you have more than one branch set up, print one per branch: the branch rides along in the code, so a scan records *which* place that person came from. That is what later lets you build an audience of people who have actually visited one branch. See [Build audiences](/how-to/build-audiences).
## What a submission becomes
This is the part worth understanding, because it decides what you can do next.
The moment someone submits:
* **They become a contact.** Name, email and phone land on their record, matched to an existing contact if you already know them
* **They get tagged.** Every submission is tagged `Hamla Form`. Any question you choose to tag by adds its own — a "which treatment" answer of *whitening* can become the tag `treatment:whitening`
* **The submission fires an event**, which a campaign can start from
Tags are the bridge. Hamla cannot filter an audience on a raw form answer, but it can filter on a tag — so the answers you want to segment by later are the ones to tag now.
## Then hand it to Hamla
From here it is all asks.
> Whenever someone submits my form, send them a confirmation straight away and a follow-up the next day
> Segment everyone tagged treatment:whitening and send them the whitening offer
> How many people submitted the booking form this month, and how many became customers?
[Follow up leads](/how-to/follow-up-leads) is the campaign most businesses want first.
## When it does not work
| What you see | Usually |
| --------------------------------- | -------------------------------------------------------------------------------- |
| Views but no submissions | Too many questions, or the reason to fill it in is not on the page |
| Submissions but no campaign fires | The campaign is still a draft — launching takes a click from you |
| Submissions you cannot segment | The answer was never tagged. Add a tag to that question; it applies from then on |
## Related
What to send the moment a form comes in.
Turning tags into groups you can send to.
Capturing people who are not ready to fill in a form.
Everything that *is* an ask.