> ## Documentation Index > Fetch the complete documentation index at: https://docs.hamla.io/llms.txt > Use this file to discover all available pages before exploring further. # Measure what works > You do not need to learn a dashboard. Ask the question you actually have, in the words you would use out loud, and Hamla answers it from your own numbers. Most analytics tools hand you a screen of charts and leave you to work out which one answers your question. Hamla goes the other way: you ask, it queries, it answers. Which means the skill here is not reading charts. It is asking the right question. ## What you need * A campaign that has run, or a week of traffic. Numbers need something to count * For where-customers-come-from questions: the script tag on your site, or a connected platform ## Start with the plain one > How did last week go? Hamla picks the metrics that matter for your business, compares them to the week before, and tells you what changed and what it thinks caused it. That is usually enough. When it is not, get specific. ## The four questions worth asking ### Is this working? > How is the cart recovery campaign doing? Is it worth keeping? You get sends, opens, clicks and what it produced — and a straight answer on the last part. ### Where do good customers come from? > Which channel brings customers who actually spend, not just visit? This is a different question from "where does traffic come from", and Hamla treats it differently. It follows each **person** back to the arrival that first brought them, then adds up what they went on to be worth. A source that sends a thousand visitors who never buy loses to one that sends fifty who do. ### Is it getting better or worse? > Compare this month to last month — revenue, conversions and where people came from ### What is broken? > Is anything broken or underperforming right now? Hamla checks for the failures that are quiet by nature: a campaign that stopped firing, a connection whose token expired, a segment that emptied out, a send that is bouncing. ## Ask for the number that fits your business The most common mistake is asking for the wrong metric and reading the zero as bad news. **"Conversions" means money** — a purchase, an order, a payment. If what you want people to do is book, apply, sign up or enquire, that number reads zero no matter how well you are doing. | You want people to | Ask about | | ------------------- | ----------------------------------- | | Buy something | Conversions, revenue, average value | | Book an appointment | Converted visitors, conversion rate | | Fill in a form | Captures | | Join a list | Captures, and list growth | | Come back in person | Visits and days since last activity | | **Yours** | | If you are ever unsure, ask in plain words — *"how many people did the thing I wanted?"* — and let Hamla choose the metric. ## Turn an answer into something you can send Three things happen to an answer, depending on who it is for. **A document you keep.** Ask for a report and it is saved with a title, readable later, and you can refer back to it in any future conversation: > Make me a monthly performance report I can send to my partner **Slides.** For a meeting or an investor update: > Turn that into a short deck > Export it as a PDF The PDF is a real file you can attach to an email or send on WhatsApp. **Reports are documents, not PDFs.** A report is written text you can read, edit and reuse. If you need a file to hand someone, make a deck and export that — decks are the thing that becomes a PDF. ## Do not go looking for these Honest limits, so you do not waste an afternoon: * **Hamla will not race two versions of a message.** It does not split an audience, send each half something different, and pick a winner. To compare, run one, then the other, and compare the two periods * **There is no per-hour breakdown.** You can group results by day, week, month, source, channel, campaign, page, device or place — not by hour of the day or day of the week * **"Conversions" is purchases only.** Everything else lives under captures and converted visitors, as above ## Check it on a rhythm, not constantly Once a week is right for most businesses. Campaigns need enough sends to say anything, and reading yesterday's numbers every morning mostly teaches you what noise looks like. > Every Sunday, tell me how the week went and what I should change ## Related Most "why is this not working" answers end here. More questions, ready to copy. Bring the history, or there is nothing to compare against. What each plan includes.