> ## Documentation Index > Fetch the complete documentation index at: https://docs.hamla.io/llms.txt > Use this file to discover all available pages before exploring further. # What to ask Hamla > A library of things you can ask for, in plain words — campaigns, audiences, reports, content and brand. Copy a line, change the details, send it. Hamla is used by talking to it, so the fastest way to get something done is to know what to ask for. This page is a library of asks. Every one is a sentence you can copy, change to fit your business, and send. None of them require you to know a menu, a field, or a setting. **Nothing on this page can send a message on its own.** Everything Hamla builds starts as a draft, and going live always takes a click from you. That is true even when you ask it to "launch" something — you get a confirmation card, and clicking it is what makes it live. **A few of these are a click, not an ask.** Almost everything Hamla does you get by asking for it. Three things live in the dashboard instead, because there is no way to ask for them: building a form, creating a new customer field, and pausing a campaign. Where that is true, the entry below says so and tells you where to go. If you would rather understand *how* to phrase things than pick from a list, read [Talking to Hamla](/guides/talking-to-hamla) first. If you are not sure which of these your business needs, [Set Hamla up for your business](/start/your-business) gets you to a shortlist in fifteen minutes. ## Bring people in ### Capture visitors who are not ready to buy ```text theme={null} Show a popup to visitors who scroll halfway down the page, offering 10% off for their email ``` ### Welcome everyone new ```text theme={null} Set up a welcome series: capture the email on site, welcome them by email an hour later, then a push a few days after ``` ### Turn Instagram comments into contacts ```text theme={null} When someone comments WANT on my posts, DM them the discount code and ask for their email first ``` Instagram and Facebook auto-replies need a connected account and the Starter plan. ### Answer price questions on Facebook automatically ```text theme={null} When someone comments asking about price on my Facebook page, DM them the price and a link to buy ``` ### Build a waitlist from a sold-out post ```text theme={null} When someone comments NOTIFY on the sold-out post, collect their WhatsApp number for a restock waitlist ``` ### Make a form to collect leads The form itself is the one thing on this page you build yourself. Go to **Contacts → Forms**, start a new one, pick the goal it serves, and add the fields you want — name, phone, which treatment, a consent checkbox. Publishing gives you a link to share and a QR code you can print for each of your locations. There is no way to ask Hamla to build a form for you. Everything *after* the form is an ask: once it is live, **Follow up leads the moment they arrive** below runs on its submissions. ### Greet visitors coming from one place ```text theme={null} Show a special welcome offer only to visitors arriving from TikTok ``` ## Turn interest into sales ### Recover people who left something behind ```text theme={null} Set up cart recovery: popup when they try to leave, email two hours later, push the next day ``` ### Catch someone about to leave ```text theme={null} Show a last-chance popup when a visitor moves to close the tab ``` ### Follow up leads the moment they arrive ```text theme={null} Whenever someone submits my form, send them a welcome email straight away and a push reminder the next day ``` ### Chase people who browsed and did not buy ```text theme={null} Re-engage visitors who looked around and left — notification first, popup, then an email two hours later ``` ### Confirm a booking the moment it is made ```text theme={null} When someone books an appointment, send them a confirmation straight away ``` ### Remind people before their appointment ```text theme={null} Every morning, message everyone whose appointment is within the next day ``` A reminder needs Hamla to know **when** the appointment is. A booking connection tells it *who* booked — name and email — but not the date. Send the date along with the booking as a trait and it becomes a field you can filter on. [Booking reminders](/how-to/booking-reminders) walks through both halves. ### Recommend something related ```text theme={null} When someone views a product, show them a popup with related items and follow up by email ``` ### Tell people something is back ```text theme={null} Email everyone on the waitlist the moment that product is back in stock ``` ### Tell people the price dropped ```text theme={null} When a product's price drops, notify everyone who viewed it ``` ## Keep customers coming back ### Thank people after they buy ```text theme={null} Send a thank-you email when an order ships, and suggest something that goes with it ``` ### Ask for a review at the right moment ```text theme={null} Ask for a review five days after delivery, with a push reminder if they don't respond ``` ### Win back people who went quiet ```text theme={null} Every morning, email anyone who hasn't ordered in 60 days with a comeback offer ``` Change the number to fit your business — 30 days for a cafe, six months for a dentist. ### Celebrate a birthday ```text theme={null} Send a birthday email with a gift, and a push on the day ``` ### Look after your best customers ```text theme={null} Give my VIP customers early access to the new collection before anyone else ``` ### Stop chasing people who already bought ```text theme={null} Make sure anyone who buys stops receiving the rest of the sequence ``` ## Turn customers into fans ### Ask for referrals ```text theme={null} Email customers who have ordered three or more times and ask them to refer a friend ``` ### Put your referral code in front of happy customers ```text theme={null} Show a thank-you message on my order confirmation page with my referral code and a copy button ``` Hamla does not issue or track referral links. You bring your own code — from your store, your booking system, your loyalty program — and Hamla puts it in front of people at the moment they are happiest. ### Celebrate your customers publicly ```text theme={null} Draft a Facebook post around this review: "I've come back three times, nothing else compares." — Sara ``` Hamla does not collect or store your reviews. Paste the one you want to use and it writes the post around it, art direction for the image included. ## Seasons and moments Hamla knows the calendar that matters in your market — Ramadan, both Eids, White Friday, National Day, Mother's Day, back to school. ### Plan a whole season ```text theme={null} Plan my Ramadan campaigns — what to send, when, and on which channels ``` ### Run a launch across channels ```text theme={null} I'm launching a new collection on the 12th. Announce it by email, popup and Instagram, and build a plan for the week around it ``` ### Run a flash sale ```text theme={null} Run a 48-hour flash sale: popup on site, urgency banner after five minutes, email blast to my list ``` ### Ask what is coming up ```text theme={null} What's coming up in the next month that I should be planning for? ``` ## Build audiences Audiences in Hamla are live. People join and leave on their own as their behaviour changes, so you build one once. ### Find people who have gone quiet ```text theme={null} Make me a segment of customers who bought before but nothing in the last 60 days ``` ### Find your best customers ```text theme={null} Segment: three or more orders, spent over 1000, ordered in the last 90 days ``` ### Find people about to leave ```text theme={null} Who's at risk of churning? ``` ### Use something your own system knows ```text theme={null} Make a segment of contacts whose plan is pro and who haven't logged in for two weeks ``` ### Find people from one source ```text theme={null} Segment everyone who came in through my Instagram auto-reply ``` ### Start a campaign when someone joins a segment ```text theme={null} When someone enters the VIP segment, send them a welcome-to-VIP email ``` ### Just ask a question about your customers ```text theme={null} How many customers haven't ordered since Ramadan? ``` ## Your contacts ### Bring in a list you already have ```text theme={null} Import this list of customers — here's the file ``` Imports are shown to you as a preview before anything is written, and imported history never triggers campaigns. A year of old orders will not send a year of messages. ### Bring in past orders too ```text theme={null} Import their order history as well, so my win-back segments work from day one ``` ### Record that you have permission to message people For a whole list, consent is recorded where the list is: **Contacts → Contacts Management → Consent**. It is also part of importing — Hamla asks how these people opted in before it writes anything. For one person, it is an ask: ```text theme={null} This customer opted in at the counter — mark them as consented to marketing ``` Without consent, contacts sit in Hamla and campaigns reach none of them. Hamla will never grant it on a guess: you have to say that the people opted in, and how. ### Track something specific about a customer A new field is created once, in **Contacts → Contacts Management → Custom Fields → Create Field** — or on its own, the first time your system sends the value as a trait through [Hamla Events](/how-to/hamla-events). Filling it in afterwards is an ask: ```text theme={null} Set this customer's branch to the Jeddah one ``` Hamla cannot invent a field for you mid-conversation. A value sent for a field that does not exist yet is dropped, which is why the field comes first. ### Look someone up ```text theme={null} Tell me everything about the customer with this phone number ``` ### Fix a contact ```text theme={null} Update this contact's language to Arabic and add the VIP tag ``` ## Understand what is working ### The plain question ```text theme={null} How did last week go? ``` ### Compare periods ```text theme={null} Compare this month to last month — revenue, conversions and where people came from ``` ### Find out where customers come from ```text theme={null} Which channel brings customers who actually spend, not just visit? ``` ### Check one campaign ```text theme={null} How is the cart recovery doing? Is it worth keeping? ``` ### Get a report you can send someone ```text theme={null} Make me a monthly performance report I can send to my partner ``` ### Get slides ```text theme={null} Turn that into a short deck and export it as a PDF ``` ### Find out if anything is broken ```text theme={null} Is anything broken or underperforming right now? ``` ## Your brand and content ### Teach Hamla how you sound ```text theme={null} We never say "cheap", we say "good value". Keep Arabic colloquial, not formal. ``` Voice is saved to your Business Brief — the short profile Hamla keeps of your business — so it applies to every draft from then on, not just the next one. ### Set your brand look ```text theme={null} Use these colours and this font in every popup and email from now on ``` ### Draft a social post ```text theme={null} Draft an Instagram post announcing the new arrivals, with art direction for the photo ``` Publishing to Instagram, Facebook, TikTok or LinkedIn needs a connected account and the Starter plan. ### Rewrite something ```text theme={null} Too long. Cut it to two sentences and drop the exclamation marks. ``` ### Save a design you like ```text theme={null} Save this popup design to my library so I can reuse it ``` ## Running campaigns ### Put something live ```text theme={null} Launch the cart recovery campaign ``` ### Schedule instead ```text theme={null} Schedule this for Sunday at 9am ``` ### Pause things Stopping a campaign is a click, on the campaign itself. Hamla will tell you what is running and what it would stop, but the stop is yours: ```text theme={null} What's running right now, and what should I pause over the holiday? ``` ### See what is scheduled ```text theme={null} What's scheduled for next week? ``` ### Find a good time to send ```text theme={null} What day and time should I send this to my audience? ``` Hamla answers from what it knows about your market and your audience. There is no automatic send-time optimisation, and no per-hour breakdown of your own results — if you want it to go out at a set time, say the time and schedule it. ## Write your own None of these are magic words. Hamla reads plain language in Arabic or English, including transliterated Arabic — "3amel campaign lel customers illi ma tholoush" works. Three things make any ask work better: | Add | Example | | -------------------------- | ---------------------------------------------- | | **Who it is for** | "…to customers who haven't ordered in 60 days" | | **What counts as success** | "…and stop it for anyone who books" | | **What you do not want** | "…no discount, lead with the new arrivals" | Put all three in the first message and Hamla builds it without asking. Leave them out and it will ask you — once, with a few focused questions, not a wizard. ## Related Work out which of these your business actually needs. How to phrase things, and what Hamla does without being asked. Every channel, what it needs, and the plan it is on. Send Hamla what happens inside your own system.