> ## Documentation Index > Fetch the complete documentation index at: https://docs.hamla.io/llms.txt > Use this file to discover all available pages before exploring further. # Campaign and message templates > Every campaign blueprint and message design Hamla ships with, and what each one is for. This page is generated from the source of truth in code. Edits here are overwritten — change the tool definition or plan config instead. You never have to start from an empty page. Ask Hamla for any of these by name, or describe what you want and it will pick one and fill it in with your products, your brand and your language. ## Campaign blueprints A whole campaign: what starts it, which channels in what order, and the copy for each. ### Bring people in | Name | What it does | Channels it uses | | ------------------------ | ---------------------------------------------------------------------------------------- | ------------------------------- | | Email Capture | Capture emails from visitors without contact data | Popup | | TikTok Followers Welcome | Personalised welcome popup with 15% discount shown only to visitors arriving from TikTok | Popup | | Welcome Series | Capture new visitors on your site, then welcome them by email and push | Popup, Email, Push Notification | ### Keep them interested | Name | What it does | Channels it uses | | ----------------------------- | ---------------------------------------------------------------------------------------- | ---------------------------------- | | Browse Abandonment | Re-engage browsing visitors with notification, popup, then email follow-up | On-site Notification, Popup, Email | | Link Follow-up (Email + Push) | Welcome email now, a push reminder a day later — uses whatever the lead is reachable on. | Email, Push Notification | | Link Welcome Email | Thank every lead who submits your form with an instant welcome email. | Email | | Product Recommendation | Recommend products with on-site popup and email follow-up | Popup, Email | ### Turn interest into sales | Name | What it does | Channels it uses | | ------------------------------- | ------------------------------------------------------------------------------------------------- | ------------------------------- | | Cart Recovery | Recover abandoned carts with on-site popup, email follow-up, and push reminder | Popup, Email, Push Notification | | Exit Intent | Last-chance popup when visitor is about to leave | Popup | | Zid Best Seller Boost | Promote top-selling Zid products to engaged customers with social proof | Email, On-site Notification | | Zid Ramadan Cart Recovery | Recover Zid abandoned carts during Ramadan with popup, Arabic email, and push reminder | Popup, Email, Push Notification | | Zid Saudi Premium Cart Recovery | Recover Saudi Zid abandoned carts with a premium Arabic email, incentive, urgency, and trust cues | Email | ### Keep customers coming back | Name | What it does | Channels it uses | | ------------------- | ------------------------------------------------------------------------- | ------------------------ | | Post-Purchase | Thank customers and suggest complementary products | Email, Push Notification | | Review Request | Ask for reviews five days after delivery, with a push reminder | Email, Push Notification | | Win-Back | Re-engage customers inactive for 30+ days | Email, Push Notification | | Zid Win-Back Coupon | Bring inactive Zid customers back with an email coupon and push follow-up | Email, Push Notification | ### Seasons and moments | Name | What it does | Channels it uses | | ---------------- | ------------------------------------------------------------------------------ | ---------------------------------- | | Flash Sale | Flash sale with popup, urgency notification, and email blast to known contacts | Popup, On-site Notification, Email | | Zid Eid VIP Drop | Launch a new Eid collection to VIP customers using email, popup, and push | Email, Popup, Push Notification | ## Message designs A single message, ready to drop into any campaign. Designs marked Arabic are written natively in Arabic and laid out right-to-left, not translated. ### Email | Name | What it does | Goal | | ------------------------------ | --------------------------------------------------------------------------------------------------------- | -------------------------- | | Back in Stock | Alert interested customers the moment a sold-out product returns | Turn interest into sales | | Back in Stock (Arabic) | Arabic RTL variant: alert interested customers when a sold-out product returns | Turn interest into sales | | Best Seller Boost | Promote top-selling products to engaged customers | Turn interest into sales | | Birthday Reward | Celebrate customer birthdays with a personal gift coupon | Keep customers coming back | | Birthday Reward (Arabic) | Arabic RTL variant: celebrate customer birthdays with a personal gift coupon | Keep customers coming back | | Blank Email | Start from scratch with a clean canvas | Blank canvas | | Browse Reminder | Remind visitors about products they browsed but didn't purchase | Keep them interested | | Cart Recovery Email | Recover abandoned carts with a preview of left-behind items | Turn interest into sales | | Eid VIP Drop | Announce a new Eid collection to VIP customers with product highlights | Seasons and moments | | Flash Sale | Create urgency with a countdown timer and bold promotion | Seasons and moments | | Post-Purchase | Thank customers after purchase and strengthen the relationship | Keep customers coming back | | Price Drop Alert | Alert interested customers when a product they viewed drops in price | Turn interest into sales | | Price Drop Alert (Arabic) | Arabic RTL variant: alert customers when a product they viewed drops in price | Turn interest into sales | | Ramadan Cart Recovery | Recover abandoned carts during Ramadan with a warm reminder and limited coupon | Turn interest into sales | | Referral — Give & Get | Turn happy customers into advocates with a give-and-get referral offer | Turn customers into fans | | Referral — Give & Get (Arabic) | Arabic RTL variant: turn happy customers into advocates with a give-and-get referral offer | Turn customers into fans | | Review Request | Ask customers to leave a review after receiving their order | Keep customers coming back | | Saudi Premium Cart Recovery | A polished Arabic abandoned-cart email for Saudi Zid stores with product cards, offer, urgency, and trust | Turn interest into sales | | VIP Early Access | Give top customers exclusive early access to new collections | Keep customers coming back | | VIP Early Access (Arabic) | Arabic RTL variant: give top customers exclusive early access to new collections | Keep customers coming back | | Visual Flash Sale | Image-first flash sale with a full-width hero, countdown timer, and bold promotion CTA | Seasons and moments | | Visual Welcome Email | Image-first welcome layout with a full-width hero, warm headline, and a single clear CTA | Bring people in | | Welcome Email | Greet new subscribers with a warm welcome and introduce your brand | Bring people in | | Win-Back | Re-engage inactive customers with a personal discount code | Keep customers coming back | | Win-Back Coupon | Bring inactive customers back with a clear coupon offer | Keep customers coming back | ### Facebook Messenger Auto-Reply | Name | What it does | Goal | | -------------------------------- | ------------------------------------------------------------------------------ | ------------------------ | | Giveaway Entry — "WIN" | Confirms giveaway entries by DM and offers a bonus-entry link | Keep them interested | | Giveaway Entry — "WIN" (Arabic) | Arabic variant: confirms giveaway entries by DM with a bonus-entry link | Keep them interested | | Price Ask — "how much?" | Answers price comments instantly with a DM containing the price and a buy link | Turn interest into sales | | Price Ask — "how much?" (Arabic) | Arabic variant: answers price comments instantly with the price and a buy link | Turn interest into sales | ### Facebook Post | Name | What it does | Goal | | ----------------------------- | ----------------------------------------------------------------------- | ------------------------ | | Customer Love | Five-star review quote post that invites more customer reviews | Turn customers into fans | | Customer Love (Arabic) | Arabic variant: five-star review quote post inviting more reviews | Turn customers into fans | | Flash Sale Countdown | Today-only sale announcement with the coupon code in caption and visual | Turn interest into sales | | Flash Sale Countdown (Arabic) | Arabic variant: today-only sale announcement with the coupon code | Turn interest into sales | ### Instagram Auto-Reply | Name | What it does | Goal | | ------------------------------------------ | ------------------------------------------------------------------------------ | ------------------------ | | Back-in-Stock Waitlist — "NOTIFY" | Captures WhatsApp numbers from sold-out post comments into a restock waitlist | Turn interest into sales | | Back-in-Stock Waitlist — "NOTIFY" (Arabic) | Arabic variant: captures WhatsApp numbers from sold-out post comments | Turn interest into sales | | Coupon Drop — "WANT" | Comment-to-DM flow that trades a coupon code for an email, with consent | Bring people in | | Coupon Drop — "WANT" (Arabic) | Arabic variant: comment-to-DM flow trading a coupon for an email, with consent | Bring people in | | Lead Magnet — "GUIDE" | Delivers a free guide or lookbook by DM after capturing an email | Bring people in | | Lead Magnet — "GUIDE" (Arabic) | Arabic variant: delivers a free guide by DM after capturing an email | Bring people in | ### Instagram Post | Name | What it does | Goal | | ---------------------- | -------------------------------------------------------------------- | ------------------------ | | Back in Stock | Restock announcement post with scarcity framing | Turn interest into sales | | Back in Stock (Arabic) | Arabic variant: restock announcement post with scarcity framing | Turn interest into sales | | Launch Drop | New-arrival announcement post with a first-come-first-served caption | Keep them interested | | Launch Drop (Arabic) | Arabic variant: new-arrival announcement post | Keep them interested | ### On-site Notification | Name | What it does | Goal | | -------------------------------- | ------------------------------------------------------------------------------ | -------------------------- | | Back-in-Stock Flash | Toast announcing a restocked product to everyone browsing the store | Turn interest into sales | | Back-in-Stock Flash (Arabic) | Arabic variant: toast announcing a restocked product to browsing visitors | Turn interest into sales | | Birthday-Club Teaser | Soft toast that pre-warms visitors for the birthday-club popup | Keep customers coming back | | Birthday-Club Teaser (Arabic) | Arabic variant: soft toast that pre-warms visitors for the birthday-club popup | Keep customers coming back | | Blank Notification | Start from scratch with a minimal notification | Blank canvas | | Cart Nudge | Gently remind visitors to complete their checkout before they leave | Turn interest into sales | | Coupon Code Toast | Display a discount code visitors can copy with one tap | Turn interest into sales | | Free Shipping Banner | Promote your free shipping threshold with a persistent top banner | Turn interest into sales | | Price-Drop Flash | Toast that alerts browsing visitors the moment a product's price drops | Turn interest into sales | | Price-Drop Flash (Arabic) | Arabic variant: toast alerting browsing visitors the moment a price drops | Turn interest into sales | | Referral Thank-You | Thank-you-page toast that puts the referral share code one tap away | Turn customers into fans | | Referral Thank-You (Arabic) | Arabic variant: thank-you-page toast with the referral share code one tap away | Turn customers into fans | | Social Proof | Show recent purchase activity to build trust and urgency | Keep them interested | | Urgency Banner | Sitewide banner with a time-limited coupon to drive immediate action | Seasons and moments | | VIP Early-Access Banner | Persistent gold banner for VIPs while their early-access window is open | Keep customers coming back | | VIP Early-Access Banner (Arabic) | Arabic variant: persistent gold banner for VIPs during early access | Keep customers coming back | | Welcome Toast | Greet first-time visitors with a warm welcome and guide them to browse | Bring people in | ### Popup | Name | What it does | Goal | | ------------------------------- | ------------------------------------------------------------------------------------ | -------------------------- | | Back-in-Stock Waitlist | Capture emails on sold-out products and notify buyers the moment stock returns | Turn interest into sales | | Back-in-Stock Waitlist (Arabic) | Arabic RTL variant: capture emails on sold-out products for restock alerts | Turn interest into sales | | Birthday Club | Collect birthdays with a yearly-gift promise to power birthday campaigns | Keep customers coming back | | Birthday Club (Arabic) | Arabic RTL variant: collect birthdays with a yearly-gift promise | Keep customers coming back | | Blank Popup | Start from scratch with a clean popup canvas | Blank canvas | | Cart Recovery | Recover abandoned carts with urgency and loss aversion | Turn interest into sales | | Coupon / Discount | Display a discount code with strong visual anchoring | Turn interest into sales | | Email Capture | Collect emails with a 2-step flow: form then coupon reveal | Bring people in | | Exit Intent | Last-chance offer with scarcity before the visitor leaves | Turn interest into sales | | Flash Sale | High-urgency countdown timer with discount code and FOMO | Seasons and moments | | Free-Shipping Meter | Boost order value with a live progress bar toward free shipping and a one-tap add-on | Keep them interested | | Free-Shipping Meter (Arabic) | Arabic RTL variant: live progress bar toward free shipping with a one-tap add-on | Keep them interested | | Product Upsell | Recommend related products to increase order value | Keep them interested | | Social Proof | Show live social proof to build trust and trigger herd behavior | Keep them interested | | TikTok Visitors Welcome | Personalised welcome popup with exclusive discount for visitors arriving from TikTok | Bring people in | | VIP List Unlock | Invite high-intent repeat visitors into the VIP early-access list | Turn customers into fans | | VIP List Unlock (Arabic) | Arabic RTL variant: invite high-intent repeat visitors into the VIP list | Turn customers into fans | | WhatsApp Opt-in | Capture phone numbers with consent and unlock the WhatsApp channel | Bring people in | | WhatsApp Opt-in (Arabic) | Arabic RTL variant: capture phone numbers with consent for the WhatsApp channel | Bring people in | ### Push Notification | Name | What it does | Goal | | ------------------------------- | ------------------------------------------------------------------------------------------------ | -------------------------- | | Back in Stock | Alert customers when a product they wanted is restocked — high urgency, can lead the channel mix | Keep them interested | | Birthday Gift Reminder | Evening nudge on the customer's birthday — follows the birthday email | Keep customers coming back | | Birthday Gift Reminder (Arabic) | Arabic variant: evening nudge on the customer's birthday, follows the birthday email | Keep customers coming back | | Blank Push | Start from scratch with an empty push notification | Blank canvas | | Cart Reminder | Remind customers about items left in cart — best as follow-up after recovery email | Turn interest into sales | | Flash Sale | Announce a limited-time sale with urgency — perfect as reinforcement after email blast | Seasons and moments | | New Arrival | Announce new products — use as follow-up after email for maximum reach | Keep them interested | | Order Shipped | Notify customers the moment their order ships, with one-tap tracking | Keep customers coming back | | Order Shipped (Arabic) | Arabic variant: notify customers the moment their order ships | Keep customers coming back | | Price Drop | Notify customers when a product price drops — clear value, high click-through | Keep them interested | | Referral Nudge | Nudge happy customers to share their referral code — follows the referral email | Turn customers into fans | | Referral Nudge (Arabic) | Arabic variant: nudge happy customers to share their referral code | Turn customers into fans | | Review Nudge | Post-delivery review reminder — follows the review-request email | Keep customers coming back | | Review Nudge (Arabic) | Arabic variant: post-delivery review reminder, follows the review email | Keep customers coming back | | VIP Doors Open | Fire at the early-access opening moment for the VIP segment | Keep customers coming back | | VIP Doors Open (Arabic) | Arabic variant: fires at the early-access opening moment for VIPs | Keep customers coming back | | Win-Back | Re-engage inactive customers with a discount — best as follow-up after win-back email | Keep customers coming back | ### TikTok Post | Name | What it does | Goal | | -------------------------- | ------------------------------------------------------------------- | -------------------- | | Behind the Scenes | Brand-story video with a hook caption and a ready shot list | Keep them interested | | Behind the Scenes (Arabic) | Arabic variant: brand-story video with a hook caption and shot list | Keep them interested |