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The plans page lists numbers. This page says what they mean.

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What an AI credit is

One credit is one tenth of a US cent of AI cost. Hamla charges you what the underlying AI models cost it, converted at $0.001 per credit and rounded up, with a minimum of one credit per request. That’s the whole formula. There’s no markup buried in the exchange rate and no separate per-campaign fee. So the monthly allowance is really a budget in disguise:

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What that buys

Cost tracks the size of the job, not the number of clicks:
  • A short question — “how did last week go?” — is at the floor, a credit or two
  • Building a campaign costs more: Hamla is reading your products, writing several messages, and checking its own work
  • Generating images is the expensive one
  • The automatic work — the analysis when you first connect, health checks, weekly reports — draws from the same pot
Repeated questions in one conversation are cheaper than the first, because Hamla reuses the context it already loaded rather than re-reading everything.
Credits measure AI thinking, not sending. Delivering an email is counted under your email allowance, not here.

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What the other limits count

Contacts — people Hamla can reach. Someone who filled a form, bought something, or accepted notifications. Anonymous visitors don’t count until they give you a way to contact them, which is why popups matter on a new store. Campaigns per month — campaigns created in a billing month, not campaigns running. A cart recovery campaign you set up in January and leave running all year counts once, in January. Growth and Business have no cap. Emails and push per month — messages actually delivered. A three-step campaign that reaches 100 people can send up to 300 emails. Active popups — popups live on your site at once. Drafts don’t count. Media library items — images and videos you’ve uploaded or generated. Team members — people with access to the workspace.

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What happens when you hit a limit

Nothing that’s already live stops. A campaign mid-flight keeps sending. What stops is new work of that kind — you can’t create the sixteenth campaign of the month on Starter until the month rolls over, or upgrade. Ask if you’re not sure where you stand:
How many credits have I used this month?

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Which plan

Ignore the feature list and count contacts first — it’s the limit most businesses hit before any other. Plans are cumulative — everything in a lower plan is in the higher ones. Yearly billing is about 20% cheaper per month. Exact prices and every limit are on Plans and limits, generated from the same configuration that bills you.

Plans and limits

The numbers themselves, in SAR and USD.

Channels and tools

Which channels each plan unlocks.