What can start a campaign

This page is generated from the source of truth in code. Edits here are overwritten — change the tool definition or plan config instead.

A campaign needs a moment to start from. These are all of them. Anything not on this page cannot start a campaign today, however sensible it sounds.

On your website

Read by the script tag, as it happens. Popups and on-site notifications can only start from these, because they need somebody to be on the page.

Trigger	Event name
Exit Intent	`exit_intent`
Idle (No Activity)	`idle`
Scroll Depth	`scroll_depth`
Time on Page	`time_on_page`
Time on Site	`time_on_site`
View Product	`view_product`
Add to Cart	`add_to_cart`
Remove from Cart	`remove_from_cart`
Cart Abandoned	`cart_abandoned`
Click Element	`click`

From your store or your system

Facts about an order or a customer rather than a browsing session. A connected store reports them for you; on anything else you send them yourself.

Trigger	What it means	Comes from
Price dropped	When a product price drops, the message automatically reaches everyone who viewed or wishlisted it.	Salla, Zid
Back in stock	When a product is back, the message reaches everyone who viewed it while it was out of stock.	Salla, Zid
Low stock	When a product is about to run out, the message reaches everyone who viewed or carted it.	Salla, Shopify, WooCommerce, Zid
Order shipped	The message reaches the customer who placed the order.	Salla, Shopify, Zid
Order delivered	The message reaches the customer who placed the order.	Salla, Zid
Birthday	The message reaches the contact on their birthday, once a year.	Hamla

Only triggers that something actually fires are listed. The product defines a few more that no code emits, and a campaign built on one of those would never send anything — so they are left out on purpose.

From a connected app

Something happening in a tool you have connected.

App	Trigger	Plan
Calendly	Appointment booked	Starter
Calendly	Appointment cancelled	Starter
Facebook	Keyword matched	Starter
Google Forms	Form submitted	Starter
Hamla Link	Hamla Link submitted	Starter
Instagram	Keyword matched	Starter
Meta Ads	Lead submitted	Starter

From Hamla itself

Two first-party triggers. Neither needs a connection — they are the product itself.

Trigger	What it means
Someone enters a segment	Fires the moment a contact starts matching a segment you built.
An event you send	Any event name your system sends. The vocabulary is yours — Hamla does not need to know it in advance.

On a schedule, or by hand

For campaigns that do not wait on anybody: a recurring time, a one-off date, or you pressing send.

Trigger	What it means
A schedule	A recurring time, or a single date and time.
Manual	You pick the audience and press send.

Start here

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Reference

On your website

From your store or your system

From a connected app

From Hamla itself

On a schedule, or by hand

​On your website

​From your store or your system

​From a connected app

​From Hamla itself

​On a schedule, or by hand

On your website

From your store or your system

From a connected app

From Hamla itself

On a schedule, or by hand