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Most businesses do seasons the same way: remember three days before, panic, send one discount email, and repeat next year. A season is not one message. It is a run — a build-up, a peak, a last chance, and a follow-up afterwards — and planning it is one conversation.

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What you need

  • Nothing to connect. Planning is a conversation
  • Your country and what you sell on your profile, which Hamla already has from setup
  • Whatever channels you want the plan to use. It will only suggest what you can actually send on

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Ask for the whole thing

Plan my Ramadan campaigns — what to send, when, and on which channels
Hamla works out the dates from today, reads what your business is and where it is, and comes back with a schedule: what goes out when, on which channel, to which audience, and what each one is for. You get it as a saved plan — a document with a title, which stays in your library. In any later conversation you can point at it:
Build the first week of the Ramadan plan
That is the useful shape. Plan once, execute in pieces, and the plan does not scroll away.
Hamla works out the dates itself. It knows when Ramadan falls this year, when Eid follows, when the school year starts in your market. It does not read a fixed calendar somebody maintained — which is exactly why it handles the moments nobody thought to put on a list, including your own.

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Your season is not the calendar’s

The moments that matter to your business are often not the famous ones. Tell Hamla which one you mean, in your own words:
The two weeks before school starts are our busiest — plan a run for that
You do not have to use a name it recognises. Describe it and give it dates.

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The shape of a good run

Ask for the whole arc, not the peak:
Plan a launch run for the 12th: build anticipation the week before, announce on the day, last chance on the 15th, and a thank-you after
That is four campaigns, not one. Hamla builds them as a set, each with its own audience and channel, and each one goes live only when you say so. Three things make a seasonal plan work:

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Ask what is coming

What’s coming up in the next couple of months that I should be planning for?
Worth asking at the start of every month. The answer is grounded in your market and your business, not a generic retail calendar.

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Do it earlier than feels necessary

A season needs the audiences built and the messages approved before the week it starts. The most common failure is not a bad plan — it is a good plan approved two days late.
Remind me to start on the Ramadan plan a month before it begins

Announce a launch

The single-moment version of the same thing.

Build audiences

Who hears first, and who hears at all.

What to ask Hamla

More asks, ready to copy.

Channels and tools

What a plan can actually send on.