Recover abandoned carts

Someone fills a cart and leaves. This is the campaign that goes after them, and for most stores it’s the one that pays for itself first. It works in three attempts, spread out: If they buy at any point, the rest stops. Nobody gets chased after they’ve already paid.

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What you need

• Your store connected, so Hamla knows a cart was abandoned and what was in it
• Email, which works on the Free plan with no setup
• Push, also Free, but only reaches visitors who accepted notifications
• Popups, Free, and needs no contact details at all

The popup is the part that works for strangers. Email and push only reach people you already have contact details for — so if your traffic is mostly first-time visitors, the popup is doing most of the work.

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Set it up

Ask for it plainly:

Set up cart recovery

Hamla builds the whole sequence — trigger, timing, all three messages — using your real products and prices. If it already drafted one during onboarding, it’ll open that instead of making a second. To be more specific, say so up front:

Set up cart recovery, offer 10% off in the email but not the popup

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Before you launch it

Look at the discount. Hamla often includes one. It lifts recovery, and it also hands a discount to people who were going to buy anyway. If your margins are thin, say “remove the coupon from the first message” — keep the reminder, drop the money. Check the timing. A few hours is the default. Sooner feels alert on high-consideration items and pushy on cheap ones. Read the popup copy out loud. It interrupts someone mid-exit. It’s the most annoying message in the sequence and the highest-earning one, so it has to be worth the interruption.

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Launch it

Launch cart recovery

You’ll get a confirmation card. Clicking it is what makes it live — Hamla can’t launch on its own. Then leave it. It’s not a send; it sits and waits, and fires for each person who abandons a cart from that moment on.

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Check on it

How is cart recovery doing?

Watch recovered revenue, not open rate. The question is whether carts came back. If it’s quiet after a week, the usual causes in order: too few people reach checkout at all, most of your visitors are anonymous so only the popup can reach them, or the offer isn’t a reason to return.

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