What counts as a lead
Anything where a person raised their hand and left you a way to reach them:WhatsApp is a delivery channel, not a starting point. Hamla can message people on WhatsApp, but an inbound WhatsApp message cannot start a campaign today. If WhatsApp is where your customers reach you, capture them with a form or an Instagram auto-reply and follow up on WhatsApp.
What you need
- One way in from the table above
- Email or push, both Free. WhatsApp needs the Starter plan
- Nothing else. A form takes a minute to make and needs no connection at all
Set it up
Whenever someone submits my form, email them straight away and send a push reminder the next dayTwo steps is usually right. The first says we got it, here is what happens next. The second catches everyone who did not open the first. If your leads come from social instead:
When someone comments “price” on my Instagram posts, DM them the price and ask if they want updates
What to actually say
The instant reply is not a sales pitch. It has one job: prove a human will follow, and set the wait. Good:Got it — thanks for asking about the Ramadan package. Sara will call you within the day. Here’s the menu meanwhile.Bad:
Thank you for your interest in our services. A representative will contact you shortly.The first names the thing they asked about and puts a person and a deadline on it. The second could have come from anyone.
What actually happens
- The lead arrives, however it arrived
- Hamla creates or matches the contact — same person, same record, whether they came from a form last week and Instagram today
- Your first message goes immediately
- The follow-ups go on your schedule, and stop for anyone who replies or converts
Launch it
Launch the lead follow-upIt stays armed. Every new lead from now on goes through it; nobody already in your list gets pulled in.
Check on it
How many leads replied after the first message?Watch replies, not opens. A follow-up that gets opened and ignored is asking for nothing, or asking too much too early.
Related
Grow your customer list
Getting the contact details in the first place.
Turn Instagram comments into contacts
The social half, in detail.
Booking reminders
When the lead turns into an appointment.
What to ask Hamla
More ready-made asks.