Collect leads with a form

Almost everything in this documentation is a sentence you send to Hamla. This is not. Forms are built in the dashboard, on purpose: you are laying out a page real people will fill in, and choosing what to lay out is the whole job. Hamla cannot make that call for you, and there is no way to ask it to. Everything after the form is an ask, and that is where Hamla takes over.

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What you need

• Nothing to connect, and no website. A form is a page Hamla hosts for you
• A phone or a laptop to build it on
• Ten minutes

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Build it

Go to Contacts → Links and start a new one. Hamla asks what the form is for and lays out a sensible starting point, which you then change. Then add your questions. Eight kinds are available: name, phone, email, a short answer, a long answer, a single choice from a list you write, a date, and a budget.

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The same form, different businesses

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Publish and share it

Publishing gives you a link on the Hamla domain — hamla.io/f/your-form — which works anywhere: an Instagram bio, a WhatsApp reply, an email signature, a printed card. You also get a QR code card you can print. If you have more than one branch set up, print one per branch: the branch rides along in the code, so a scan records which place that person came from. That is what later lets you build an audience of people who have actually visited one branch. See Build audiences.

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What a submission becomes

This is the part worth understanding, because it decides what you can do next. The moment someone submits:

• They become a contact. Name, email and phone land on their record, matched to an existing contact if you already know them
• They get tagged. Every submission is tagged Hamla Form. Any question you choose to tag by adds its own — a “which treatment” answer of whitening can become the tag treatment:whitening
• The submission fires an event, which a campaign can start from

Tags are the bridge. Hamla cannot filter an audience on a raw form answer, but it can filter on a tag — so the answers you want to segment by later are the ones to tag now.

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Then hand it to Hamla

From here it is all asks.

Whenever someone submits my form, send them a confirmation straight away and a follow-up the next day

Segment everyone tagged treatment:whitening and send them the whitening offer

How many people submitted the booking form this month, and how many became customers?

Follow up leads is the campaign most businesses want first.

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When it does not work

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